Project Overview

Working For A Cause

The American Friends of Magen David Adom or AFMDA, is a long time client of ours and the work they do is vital for the people of Israel. Magen David Adom is Israel’s national emergency medical service and blood bank. The AFMDA has returned to General Idea year after year, to produce a short video to engage and inform guests at events they hold across the US in order to raise funds and awareness to support this important resource.


Producer | Rob Rosenthal
Client | American Friends of Magen David Adom
Role | Edit / 3D Animation / Motion Graphics